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When you set out on a path to become a niche leader, you’ll probably launch a blog as you home base for communication with your target audience. Here, you can showcase your expertise, build a list, recommend products, and engage with your readers.
But in order for your blog to thrive, you have to publish consistent, value-packed content that visitors will not only readily absorb, but share with others because they find it so helpful.
Create a Kickbutt Content Calendar
Creating a content calendar can seem daunting, but it doesn’t have to be. A content calendar is a tool to plan and organize your content marketing strategy. By having a content calendar, you can better map out the topics and ideas you want to cover, when you want to publish them, and how they will fit into your overall marketing strategy.
A content calendar helps you save time and energy in the long run, as you’ll have a clear plan to follow when creating and publishing content. Content calendars are especially important for small business owners, as they can help you make the most of your limited time and resources. In addition, having a content calendar can ensure that your content is timely and relevant and supports your overall marketing goals.
Below are five steps for creating your own content calendar:
Step One: Determine Your Goals
The first step in creating a content calendar is to determine your goals. Ask yourself questions that help you determine what you want from your content. For example, do you need to generate more traffic? Or do you need more leads to increase your revenue? Once you know your goals, determining the content type, and knowing what you should create and when you should publish it will become easier.
Step Two: Identify Your Target Audience
The next step is to identify and understand your target audience. Who are you creating content for? What are their needs and interests? Understanding your target audience can create content that appeals to them and helps you achieve your goals.
Step Three: Decide on Your Content Format
Now that you know your content goals and target audience, it’s time to decide on your content format. For example, will you be writing blog posts? Creating infographics? Shooting videos? Knowing the type of content you want to make will help you better plan and organize your content calendar.
Step Four: Choose Your Topics
Now it’s time to choose your topics. What type of content will you create? What topics will you cover? When choosing your topics, keep your target audience and goals in mind. You want to choose topics that appeal to your target audience and help you achieve your goals.
Step Five: Create Your Calendar
The final step is to create your calendar. There are a number of ways to do this, but the important thing is to find a system that works for you. You can use a physical calendar, an online calendar, or even a spreadsheet. Once your calendar is set up, start adding your content ideas and plan publish dates.
Creating a content calendar can help you save time and energy in the long run by having a clear plan to follow when it comes to creating and publishing content. By following these five steps, you can create your own content calendar and start achieving your content marketing goals.
Effortless Ways to Find Blog Post Topics
If you’re blogging daily, or even a couple of times per week, it can be daunting to come up with topics for your niche. Many marketers aren’t adept at the brainstorming process. Below, you’ll find a full month’s worth of content ideas for your blog.
You can use them all and then turn around and go back through the list again and again, month after month, tweaking the idea for a new slant that will attract readers and prove your worth as a leader.
Day 1: Blog About Your Readers’ Most Pressing Pain Point
Nothing has as much of a pull on your readers as when you get in touch with their emotional side. For most niche topics, whether it’s anti-aging, weight loss, survival, or even Internet marketing, there will be a pain point that your target audience experiences on a regular basis.
When people land on your blog and are able to recognize that you have a finger on the pulse of the niche in terms of what they are feeling and going through, it immediately helps them form a bond with you and trust that you will have their best interests at heart.
Think about your target audience and the emotions they feel whenever they are engaged in your niche topic. For example, in the survival niche it may be fear of what may happen.
In the weight loss niche, it may be shame at repeatedly failing to achieve their goals. People who are interested in anti-aging may feel sadness at how fast time is flying by. And with Internet marketing, your audience may feel intimidated or desperate.
You want to start off blogging about the emotional impact they experience so that they have proof that you can sympathize or empathize with them rather than merely regurgitate facts they could find on their own.
Day 2: Blog About Your Mission and Goals for Readers
On the second day of blogging, you want to give your readers some insight about how you personally want to help them. You may be able to weave a bit of your own back story into this blog post to show why you have a passion for this niche.
It doesn’t have to be something you have personally experienced. You may simply have spotted a need for someone to step up and serve the audience, but explain how you plan to help them and what goals you want them to achieve by following you.
Day 3: Identify With Their Problems
In every niche, when people are seeking information and advice from a leader, it means they have a struggle or obstacle that they are dealing with and can’t figure out on their own.
Start by brainstorming some common sense obstacles people may have period for example, it may be time or money, confusion or bad habits. If you are unsure of additional obstacles or struggles, visit some of the forums in your niche because that is where many consumers go to vent, voiced their frustration, and find camaraderie and support.
Day 4: Share Research On A Subject
Today, you will be blogging about a product that you feel many of your followers may need to help them succeed with their goals. This may be a digital info product, such as a course or tool.
It may also be a tangible product that is sent to their home to help them with a problem. When you create this type of blog post, you want to start by presenting the problem in a way that makes them shake their head in agreement that you understand what they are dealing with.
You might even go over some of the previous solutions they have tried that have failed, and then explain why you think this particular product will finally be the answer they’ve been searching for.
Writing product reviews on your blog needs to be more than just copying and pasting the details of the product and publishing it. You need to go over the features, but you also need to explain what it is about this product that sets it apart from others in terms of solving a problem.
It’s okay to highlight some of the negative aspects of the product, as long as you give them insight in how to deal with it. Virtually no product is perfect as is, and consumers can see through the smoke and mirrors if you try to say that every product you review has no flaws.
Day 5: Blog About Fears That Arise in Your Niche
On this day, you want to tap into the fears that your niche audience feels regarding their niche obstacles. Of course, some niches, such as knitting, may not have fears involved with them.
But for most online niche topics, such as raising a pet, self-publishing, diabetes, and more, there will be a certain level of worry associated with it. Some may have minor fears, such as a fear of others ridiculing them.
But others may be more extreme fears, such as a diabetic who is afraid of not getting their disease under control and potentially having to have a limb amputated – or worse, death.
You want to address the fears that they feel in this blog post, let them know that they are not alone, and then empower them to move forward and make changes in their lives that will prevent their worst-case scenario from materializing.
Day 6: Blog About Additional Worthy Resources
Today’s blog post will be one where you highlight other resources that you feel your readers should know about. Some niche marketers fail to share any information about anyone else other than themselves.
They worry that the competition will somehow siphon their reader and they will be left without an audience. Only a selfless leader, who is truly concerned with the well-being of their audience, will not hesitate to provide their readers with information they may need to know.
If you are too scared to let your audience know about other resources, including other blogs that could help them, then you may need to reevaluate your own efforts. The only reason you should be scared of your audience abandoning you is if your own blogs lack value compared to that of your competitors.
The remedy to this, of course, would be to make sure that you are always serving your audience well. The resources you share in this blog post may be tools that can help them, articles they need to read, a list of colleagues you feel are worthy of their attention, and more.
Day 7: Blog About Their Possible “Why”
Many of your readers need for you to guide them in getting to the root of why they are pursuing their goals. Knowing their why is not enough. Teaching them how to use it as the fuel they need to achieve milestones in their journey is what will ultimately be empowering for them.
Many of your readers will not yet have identified their why, and may not know how to find it. You can help them get in touch with the core reason why they are searching for information on your topic.
It may be an internal desire to succeed, it may be for the love of their family, it may be financial or superficial – and that’s okay, too. Your job is not to judge their reason, but to help them find it and teach them how to use it whenever their momentum or willpower fails.
Day 8: Blog About How to Do Something
On this day, you want to provide a how-to tutorial for your audience on your blog. There are many niche bloggers who do nothing but highlight the motivational or mindset aspects of a topic.
You want to be one of the leading bloggers who actually gives your readers action steps they can follow through on to achieve a task that you have presented to them. For example, many gurus often teach people that they need to network for success.
But they don’t tell them how. This is such a broad concept, and it could mean anything from giving a 30-second brand pitch or spiel in an elevator to an entire joint venture partnership with an already successful marketer.
In some niches, the leaders will simply tell them what to do, such as stop eating sugar, and the reader is left wondering how to do this, when they are experiencing and addiction to the substance.
Start your blog by examining the problem you want to talk about, discussing the struggle in carrying out the task, and then presenting the how to instructions or advice that should work for them.
Day 9: Blog About Something They Should Avoid
Your target audience doesn’t always need to know what they should do or pursue. Sometimes, they need to know what to steer clear of. This is just as important as giving them the information that will arm them to make better decisions in what they take action on.
For example, in the Internet marketing niche, it is common for vendors to create a level of scarcity for their product launch. So many marketers might simply advise their readers to use a scarcity approach, whether it’s based on price bumps, limited number of copies available, or a date where the launch will end.
Instead of merely telling your readers what to do, go one step further and advise them of where they could go wrong. In this case, lying about the scarcity or failing to shut down a launch once the promised action has occurred, could ruin their reputation with both customers and affiliates alike.
Day 10: Blog About a Negative Audience Slant to Make People Pick Sides
In many niches, there are two sides to every story. For example, in online marketing you have those who hate funnels and those who say you’re leaving money on the table if you don’t use them.
For today’s blog, use a negative slant to force people to pick sides with whatever you believe. You might say, “Funnels Are a Desperate Vendor Trick to Increase Earnings” if you’re against them.
Or, you might say, “People Who Hate Funnels Are Amateurs in the World of Marketing.” Both of these slants take a negative approach in the title, but they force the reader to pick a side.
These types of blog posts will often create a buzz in your niche, but they will also generate engagement for you both on the blog post itself and on social media if you share a link to the post on your social profiles.
Be ready to stand your ground and back your opinion, but also be open to listening to others without shooting them down in a derogatory manner. You want to have an open and civil conversation with those who have opposing viewpoints.
Day 11: Blog About a Different Way to Do Something
Today, you want to blog about something a little different for your audience. Many times, consumers will go from site to site looking for new information, only to be met with the same, stale instructions.
Think of something in your niche that you can teach people to do slightly different. You may have a different order that you do things and, different products or strategies that you use to achieve results, or a different length of time or amount that you choose to do things.
For example, if you are teaching online marketing to an audience that routinely hears about the importance of technical SEO, you might teach them to put this strategy on the backburner and instead focus on the needs of their audience with content that will attract a following.
Day 12: Blog About a Product’s Problem and Present an Alternative
This is the day when you can find a flaw in a product and discuss it on your blog. The goal here is not to bash someone’s course or tangible product, but instead address the complaints of consumers to show that you understand and agree with their concerns.
Once you have identified the product’s problem area, you will want to follow it up with the presentation of an alternative product that will provide them with the solution they need.
If you do nothing but bash a product, without giving your audience the name of a product that doesn’t have that flaw, it will come off as a sometimes jealous or petty rift between competitors.
Day 13: Blog About a Time-Related Topic
Try to come up with a blog post today that is related to some sort of time issue. For example, you might have a topic such as how to lose 2 pounds per week without fail or how to launch a product in 30 days.
You can motivate them to achieve a certain time goal, like how to make five figures a month working 4 hours a day. Time management is one of the most pressing issues for individuals, regardless of what niche you’re in.
In the survival niche, they may need to know how to survive in the wilderness for 72 hours with a bug out bag. A busy mom or dad may need to know how to cook healthy meals in 30 minutes or less, and so on.
Day 14: Blog About a Tie-In Niche Topic
Today, you are going to blog about another niche, not your own. The key is, you want the niche to tie in nicely with your own, so you have to find a way to connect the two. This is a good way to double your readership on this particular blog post.
It often brings in a new audience who is looking for the other niche topic. you may be able to easily think of niches that pair well with yours. For example, when you think about a survival situation, you may instantly picture a common character in a dystopian movie.
They are usually fit and capable of surviving in the worst-case scenario. Fitness is a topic that will pair well with survival, as well health, woodworking, gardening, and certain methods of cooking such as canning.
Some niches go together like peanut butter and chocolate, such as diet and exercise. If you are in the weight loss niche, you may be able to identify other niche topics that contribute to weight gains, such as stress or a lack of sleep.
Find a way to focus niche topic as the primary slant of your blog, but tie it into your niche topic so that everyone understands the relevancy. This can give you increased affiliate income opportunities and will also help you build your list.
Day 15: Blog About a Response to Someone Else’s Content
Today, you need to go out and find someone else is content that you can create a response to. This may be a competitor’s blog post, a video that you found on YouTube, a social media post, or even an article online or in a magazine.
If you are responding to someone else’s video content, then you may want to create a video response that you embed into your blog. You can also create a text based transcript of your reply to go with it.
These are common on certain social media apps and sites. For example, on TikTok, people who make videos will enable the ability for people to duet or stitch their content, creating a response to the original.
Make sure, when you create a response blog post, where you are either agreeing or disagreeing with the original content creator, that you share a link and credit the original piece so that your readers can see what you are responding to.
Day 16: Blog About a Step-By-Step Process
In today’s blog post, you aren’t just going to create a how to post. you are going to go one step further and give your audience a complete, step-by-step tutorial of how to do something.
This may be something like installing WordPress, applying a skin care routine at the end of the day, meal prepping for a week, packing a bug out bag, or something else relevant to your niche.
You never want to assume that your readers know a step. It will help if you go through the process yourself and document every step along the way so that you can convey it to your readers without forgetting anything or assuming they will know to do something.
If possible, include a series of screenshots or photos that show a progression of the steps in the order that they should take place. This will help your audience gain a better understanding of how to carry out a task than if they had to go find the information on their own.
Day 17: Blog About Common Questions in Your Niche
In today’s blog, you are going to create a Q&A for your audience about the most common questions you get or have read from readers. First, start by making a list of a dozen or so questions.
Begin with common sense questions that you can think of, and if you need help finding more, head to the forums where your target audience posts, and see what they are asking others about.
You can also use keyword tools to find out what your readers are typing into Google and other search engines to seek answers for. Once you have your list of questions, start writing your blog post, beginning with stating the question and then giving your reply, along with the reason why you are delivering this response.
Oftentimes, readers go from site to site looking for patterns in their answers to see which one most people agree on. If they have confirmation from you about why something is the right answer, it will solidify their ability to accept your advice.
Day 18: Blog About a Topic Using Multiple Media Formats
This is the day when you will tap into your content creation skills and create a blog post that not only uses text, but also images, video, and even audio. You can create a multitude of segments for your content in one blog post so that readers get to see a showcase of your personality and skills.
For example, you may start by making a short introductory audio file that is posted at the very beginning of your blog post, telling visitors about what they are about to experience or learn from you.
Next, you can embed a video where you are teaching something over the shoulder using screen capture or giving advice on camera if you feel comfortable doing that. Below the video, you can add additional text with new information, or simply transcribe the video and listed below.
To break up the text, you need to include some images. These can be stock photos that you own, personal images that you have taken and uploaded, or images that you create using a tool such as Canva.
Day 19: Blog About a Topic That You Curate from Multiple Sources
Today, you want to blog about a topic of your choice using the strategy of curation. When you think of curation, picture the person who works at a museum who contacts multiple sources to curate an exhibit that comes together about one topic.
You will be doing the same with your niche topic. For example, if you have a blog about diabetes diets, you might curate information and advice from a myriad of experts as well as multiple forms of media to showcase the variety of ideas and insight being shared.
When you curate content, you are not stealing someone else’s entire work, but merely sharing a snippet, which you then add your own commentary to, along with a link back to the original author’s work.
Day 20: Blog About a Competitor or Expert Using an Interview
Twenty days in, you will be blogging about someone else whose advice and expertise you admire using an interview strategy for your blog. This can be a direct competitor in online marketing within your niche.
It can also be a leading expert that you have contacted for an interview that will be posted on your blog. Depending on the other person’s preferences, you may be able to record the interview using a split screen approach on video, which you then embed into your blog and transcribe.
But not everyone is comfortable being on camera. Therefore, you may be able to get them to agree to a podcast interview or to simply allow you to send them a list of questions, and have them email you back their answers, which will be published on the blog.
What’s great about interviewing others for your blog is they will often notify their own audience when the post goes live because it boosts their own brand and reputation to be interviewed as an expert in their niche.
That means you will now have the opportunity to put their audience on your list if you have an opt-in form located strategically on your blog. Don’t worry about giving someone else the stage on your blog – it actually lends credibility to your own leadership to be competent enough and savvy enough to secure interviews with others in an effort to help your own audience.
Day 21: Blog About a Mindset Issue
In many niches, mindset is an issue that is often overlooked. For example, when it comes to the survival niche, many bloggers focus on the supplies that need to be hoarded or the strategies that need to be learned prior to a catastrophic event.
But think of the mental implications of a family going through a major survival situation. This is something that needs to be addressed on your blog, whether you are in the survival niche, discussing eldercare and the burden people face with that, or trying to fortify someone’s mental state to help them through their obstacles with building a business.
When you are creating this blog post, start by identifying the common state of mind for people in this niche. Then, explain to them how their mindset should or could be if certain changes were made, why it’s important – and then show them how to achieve it.
Day 22: Blog About a Physical Issue
Today, you will be blogging about a physical issue, which is something that is prevalent in many different niches. In the weight loss niche, this is an obvious topic that you can address, but it’s also something you can discuss even in a niche like knitting.
For example, people who are engaged in certain arts and crafts such as knitting often have sore hands or need relief when their hands begin to tire out. If you are in the sleep or stress niche, there are all kinds of physical issues you can discuss there, such as tension in their neck.
Even if you are in the online marketing niche, you can discuss the dangers of individuals being too sedentary in this career, and how they can block out 5 to 10 minutes every hour to stand up, stretch, and move their body.
Day 23: Blog About a List
People love blogs that have lists. This is one of the easiest things you can blog about. Your list can be any number, such as the 7 Best Tools for Search Engine Optimization or 21 Ways to Stress Less in an Instant.
You can cover the best or worst things in your niche, and you can find many examples of this on the covers of magazines and online news sites, which have an affinity for numbered lists for niche topics.
Day 24: Blog About a Way Your Niche Has Changed and What’s in Store for the Future
One fun way to engage with your audience is to discuss the various ways your niche has changed over time. For example, there are many funny and alarming things you can discuss about how the diet industry has evolved such as ads from the 1950s, when cigarettes were recommended as a way to stave off hunger.
You can talk about the products people used to use, the strategies, or even the mindset that they had about your niche topic in days past. You also want to discuss where things are at this moment in your niche, and then give your own personal insight into where you see the niche going in the coming years.
Day 25: Blog About Two Things in Comparison
In today’s blog, you want to pit two things against one another in a compare and contrast post. These two items can be products or strategies or even ideas. The key is to approach each one in an unbiased manner where you can analyze the pros and cons of both.
For example, you may pit paid ads against organic traffic if you are in the Internet marketing niche. If you’re in the survival niche, you may pit MREs against the survival food buckets that last 25 years.
Day 26: Blog About a Book in Your Niche
Your goal today is to find a book about your niche topic, whether it’s a broad one or a narrow one and create a post discussing the book and what you thought about it. You want to include an image of the book, a hyperlink to it, and the name of the author who created it.
There are many times when consumers will be searching for information or reviews about a book and they will stumble upon your blog post. These people are already showing interest in the niche topic, so they will often dive into your blog and get on your list.
Day 27: Blog About a Myth or Misconception in Your Niche
One thing people love is to read a blog post where a certain myth or misconception is cleared up or addressed. There are many rumors floating around in just about every niche, whether it’s an old wives’ tale or sheer gossip.
You want to lay out the details of the myth or misconception, discuss where it originated and why people are interested in it, and then convey your own personal thoughts about the truth on this matter and why you’ve come to that conclusion.
Day 28: Blog About a Warning for Your Niche
Everything doesn’t always have to be warm and fuzzy for your target audience. Sometimes, you need to present them with a warning that they can heed to ward off a bad result.
This can stem from bad advice you heard being given, things you see people doing erroneously, or even mistakes you yourself have made in the past. It can be a warning about a product or a strategy, or whatever comes to mind that you want to keep people from doing mistakenly.
For example, if you’re in the dog niche, you might have a warning about not using shock collars on your pet. Or you might warn cat owners not to have their animal declawed. Make sure you tell them what they can do instead of whatever it is you’re advising them against.
Day 29: Blog About a Keyword Phrase You Find Interesting
Keyword tools have a wealth of information in them. It’s one of the easiest ways for you to find topics to blog about. You don’t have to use a paid keyword tool, either. You can even go to Google and begin typing in a phrase to see the top 10 results.
For example, if you go to Google and type in the best way to lose weight, you will see that people are searching for ways to lose weight fast, for men or women, for people over 50, for people with PCOS, without exercise, and so on.
When you start conducting keyword research, you may find ideas that you hadn’t yet thought of for your blog, such as the entry about PCOS. When you see an idea that you like, drill down and see what else people are asking about that specific topic.
For example, if you type in best way to lose weight with PCOS, you see that people also want to know about this strategy if they have insulin resistance, hypothyroidism, want to treat it with supplements, or want to lose it fast.
Day 30: Blog About Something in the News for Your Niche
Using the news is one of the fastest and easiest ways you can find blog content. It also helps you stay at the forefront of your niche as a cutting-edge leader who has his or her finger on the pulse of the marketplace.
It’s easy to find news stories for your niche. You always want to have your eyes and ears open for stories, but you can also go to Google, type in your niche topic, and click the News tab.
Here, you will find the most recent news stories about your niche topic. For example, if you enter the words anti-aging, you will see an article from KHOU that says, “Sunlight actually has anti-aging effects on the skin.”
This is a wonderful example of a controversial topic for your blog because it goes against everything people have been taught about sun and its effects on the aging process when it comes to our skin.
If you go to the page and watch the video, you will see that a product owner is being interviewed but a news reporter. Not only could you write a blog post about this topic, but you could also reach out to that product owner and ask for an interview for your own blog.
They may even send you a box of products for you to review, at which time you could sign up as an affiliate to promote them and monetize your blog post based on a simple news story that you were able to find in mere seconds.
When you get to the end of these thirty days of blog post ideas, go back through and recycle them using new ideas – new keyword phrases, new news stories, new interviews with other experts, and so on.
You will have tons of new blog post topics if you only use 5 or more methods that are discussed above! There will never be a day when you feel stumped for content ideas if you turn to these as a guideline for what you can discuss in your next blog.
Follow those methods to find endless blog post topics for your blog. What to do next with those blog post ideas? Use tools like Trello to keep all your ideas.
If you are a paper person then I would suggest taking a look at digital planners. The gorgeous planners help you manage all of your blogging tasks including blog post ideas, blogging goals, etc.