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If you’re an entrepreneur or online business owner, perhaps you’ve already heard about GetResponse. GetResponse is a reliable email marketing service that also has some marketing automation capabilities aimed at small to midsize businesses (SMBs).
It features an attractive price tag, a decent-size list of enticing third-party integrations, web push notifications, and an email chat. So, I decided we’d take a closer look at GetResponse and figure out whether this email marketing service is the best one for aspiring entrepreneurs and small business owners looking to keep in touch with their readers and manage their mailing list subscribers.
But first, there’s absolutely no denying the fact that if you wish to be highly profitable online, you MUST build an email list. Selling to warm leads and existing customers is far easier than trying to convert cold visitors (prospects).
This is why you see marketers constantly parroting the quote, “The money is in the list!” That’s definitely true. However, let’s not forget a crucial component in all of this. The money may be in the list – but where you keep the list matters greatly too.
The best way to build your list will be to use a reputable autoresponder. Since this is a very profitable online business model, there are many large companies offering email marketing services.
So, which will you choose?
They’re all not made equal. Some are infinitely better than others. So, you have to pick an autoresponder carefully.
What is GetResponse?
GetResponse is an email marketing service provider that offers businesses–big and small–solutions for keeping in touch with their customers via email. Basically, it allows you to collect leads or customers and stay in touch with them via email.
From humble one-person beginnings in a small Polish city to a globally-rooted brand both in terms of reach and workforce, GetResponse is regarded as one of the world’s leading online marketing software for businesses big and small.
Their mission remains the same as it was when Simon Grabowski started GetResponse – tailor to the needs of customers with easy, affordable marketing tools any business can use.
GetResponse empowers businesses to do what they do, better because solutions are made for customers whose needs are as diverse and multifaceted just like GetResponse.
The forward-thinking company embraces challenges and as such, have evolved into a remote-first company, providing their team with tools and support to work from wherever works best for them.
Founded in 1997 with headquarters in Poland, GetResponse has 380+ employees serving more than 350,000+ customers worldwide. Yet, if you want to find out more about what GetResponse does in the general sense, you can take a look at their Resources page or Help page which both have handy guides and tutorials, or their About page.
Surely, you’ll agree that your email list is one of the most important assets for your online business. But perhaps you might still be wondering: “What is GetResponse? and what does it do?”
Why You Need a Proven Email Autoresponder System
Running and operating an online business isn’t easy. We’re all struggling with burnout these days.
In fact, 52% of Americans say they burned out in 2021. Pushing yourself to grow for growth’s sake in 2022 just might overwhelm you with the possibility of burning out again.
Here’s the thing.
When it comes to scaling your business, you have to grow in a way that works best for YOU rather than allowing that burnout to sneak back in.
In general, there are three ways you can accomplish this:
- Automate routine or mindless tasks with software
- Delegate or outsource tasks to new hires, agencies, or virtual assistants
- Eliminate to-dos that don’t matter to the bottom line
Sound like a lot to figure out?
Luckily, you can do all three of these really well with email marketing. However, an ESP is the most important piece of technology to support your email marketing strategy.
Email marketing is one of the most powerful methods to build relationships and market your products and services to your audience.
Ditch Self-Hosted Autoresponders
Avoid using self-hosted autoresponders! They’re usually created by ‘smaller’ marketers and lack the features and automation that the managed services provide.
Very often, the self-hosted autoresponders only have one thing going for them – a low one-time fee. But you always get what you pay for. If you have deliverability issues, etc. you’ll have to sort them out yourself.
Not to mention, most self-hosted autoresponders do not have as many integrations and customization features as the ‘big guns’. So, it’s best to pick a managed solution even if it means forking out a monthly or yearly fee.
Mention autoresponders and you’ll always see a few big names being mentioned.
Very often, the name GetResponse will make an appearance and you’ll see marketers raving about it. Boasting many features and integrations, as well as quick and friendly support, they do sound like a powerhouse email marketing tool. But does it live up to the hype?
Let’s look at the pros and cons of GetResponse…
Looking for an email marketing service that works for budding entrepreneurs and small business owners? Check out this GetResponse review.Click To TweetBenefits of GetResponse
Established Brand
In terms of popularity, one could say that GetResponse comes in a close second after AWeber. Usually, both autoresponders are mentioned in the same breath by online marketers when asked to name reliable autoresponders.
GetResponse has been around for years and it does the job well enough.
Affordable Service
If you’re looking for a low-cost autoresponder that’s reputable, you’re looking for GetResponse. It’s one of the more affordable autoresponder brands and beginner marketers on a tight budget will be able to afford the $15.00 a month for 1000 subscribers.
GetResponse Has A Variety Of Features
GetResponse is just as efficient as other popular autoresponders and has features such as tagging, abandoned cart emails, automation flows, visitor tracking, and more. Despite the lower price, GetResponse still packs a punch.
Easy To Use & Tutorials Provided
The GetResponse interface is clean and seems less clunky than AWeber. While not as sleek as ConvertKit’s setup, GetResponse is definitely still easy to navigate and use.
Beginners to email marketing tools will have no issues using it. Tutorials are provided to guide you. Just click on the ‘Resources’ link.
Constantly Updated
One of GetResponse’s biggest selling points is that there is constant improvement and innovation going on. This probably explains why, unlike AWeber which ended up lagging behind, GetResponse was able to keep up with the newer and leaner autoresponder software hitting the market.
You can rest assured that GetResponse will keep getting better over time because of its never-ending approach to innovation.
Drag And Drop Email Builder
GetResponse uses a block editor for its emails. Initially, it may seem weird, because unlike ConvertKit (where you type text directly in the editor), with GetResponse, you’ll be dragging text blocks, image blocks, etc.
However, with GetResponse’s editor, your emails can be better customized. With ConvertKit, your emails will be mostly text-based and there’s not many options for customization.
So GetResponse wins hands down in this regard.
A/B Testing
You can split test your emails with GetResponse. While there’s not much depth to the split testing, you still can do basic A/B testing of your subject lines and so on. That will help you send better emails which get higher open rates.
Multiple Integrations
GetResponse integrates with many 3rd party providers. Because it has been on the scene for so long, it has more integrations than many of the other newer autoresponders.
Here are some of the integrations that GetResponse has: SamCart, WooCommerce, Magento, Stripe, PayPal, Facebook, Gmail, and more. They have 10 pages of integrations! You can see them all here: https://www.getresponse.com/integrations
Brilliant Landing Pages
You can easily build simple landing pages with GetResponse. So if you don’t wish to fork out money for a page builder, you can still create rudimentary landing pages with GetResponse – and it’ll still get the job done and help you build your list.
Excellent Reporting Tools
GetResponse offers reporting on email analytics such as click-throughs, open rates, Google Analytics, and so on. In fact, it’s better than several other email marketing tools in this aspect.
There are just too many features in this powerful autoresponder tool to mention here. You’ll be better informed by visiting the official site here.
Drawbacks of GetResponse
GetResponse has a subscriber blacklist. This list is probably comprised of people who opt in to get emails and then mark the emails as SPAM instead of clicking on the unsubscribe link at the bottom of the emails.
Whatever the case may be, some of the people on the blacklist may buy your products but not be added to your email list in GetResponse via API – because they’re blacklisted.
As a result, you’ll not have these customers on your list and you can’t market to them. This is a definite disadvantage of using GetResponse.
Another downside is that GetResponse doesn’t have the best deliverability rates. It’s fair by industry standards, but it could be better.
Nevertheless, it’s still a reliable autoresponder to consider.
Pricing & Plans
So, with all those features to consider, let’s take a look at what GetResponse costs. As far as pricing goes, GetResponse is looking to appeal as broad a swath of customers as possible by offering wide cost options.
The least expensive plan is the $15-per-month Basic tier, which lets you contact up to 1,000 subscribers. However, that tier doesn’t have access to the new Auto funnel feature, which is useful enough to be attractive even to small businesses.
Is GetResponse Right for You?
Visit the official page and look at what GetResponse is offering. They have a 30-day free trial. Sign up for it and try out the tool.
If you like it, you can upgrade your plan and use it. Ultimately, what matters when it comes to using email marketing software is that you feel comfortable using it and it has the features you need.
GetResponse just might be the autoresponder you’ve been looking for. Do try it out.
>>> Click Here to Get GetResponse <<<
Further Reading:
Powerful Email Marketing Service For Easy Campaigns
GetResponse Vs. MailChimp: Clash of the (Email) Titans
What are your experiences with email marketing services? Is there a particular service you’d like to see reviewed? Let me know in the comments below.
