Kajabi Review

Kajabi Review & Guide

Jonathan Milligan, my online business mentor’s #1 favorite online tool is Kajabi. You can use this tool to launch your website, build your list and sell your online courses! But is she really worth the big bucks?

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This post may contain affiliate links. Please read my disclosure for more info.

Before picking a platform to start selling online courses, read my review of Kajabi.  I’ll share the pros and cons of the platform and compare it to the other top online course platforms.

Now, if you’ve created a digital product and a sales funnel for it…

And you have all your download files ready and you’re close to launching it – congrats! But hey, you’re not done yet.

You need a system in place to deliver your course. If it’s just an eBook, you could easily provide a download link and be done with it. But what if it’s a full-blown video course?

You may have chapters and modules, and you want your customers/students to follow your training in a step-by-step manner. You’ll also want to protect your content from those who haven’t paid.

Maybe you’d prefer to drip the content where your students get access to 1 chapter and 7 modules each week. This bite-sized approach to consuming content will keep them focused and on track without making things seem too overwhelming.

In order to do that, what you need is a Learning Management System (LMS). With such software, you’ll be able to lay out your course in an organized manner so that learning will be a pleasant experience for your students.

One of the most popular LMS software used by thousands of online marketers is Kajabi. Let’s see why it’s so popular for selling and delivering your own courses…

What is Kajabi?

Company Background & Overview

Kajabi (affiliate link) was co-founded in Irvine, California, in 2010 by Kenny Rueter and Travis Rosser. Notably, Kenny had created a sprinkler toy with PVC pipes for his sons. It was an instant hit in the neighborhood. So, he made a how-to video for it, but Rueter, a software engineer, wanted to sell the video instead of posting it for free on YouTube. When he realized there was no easy solution, he started Kajabi.

Kajabi offers a subscription service to people who want to monetize their expertise, offering tools for creating websites, online classes, newsletters, podcasts, and collecting payment from members.

Taking a closer look, Kajabi also offers lead generation and product launch tools as well as webinar funnels through what’s called Blueprints to make your course selling business even more efficient. Accordingly, this removes the guesswork from your email marketing campaigns through efficient online business systematization.

Benefits of Kajabi

Okay, perhaps you might still be wondering: “What is Kajabi? and what does it do?”  Whilst you can take a look at their Blog or Community, let’s dive deeper.

It’s The Gold Standard

There’s absolutely no denying that when it comes to learning management systems (LMS), Kajabi is deemed by many to be the best. It’s extremely popular and used by expert marketers to build funnels, sell products, etc.

The reason Kajabi is so powerful is that it’s not just an LMS but so much more. She’s an all-in-one solution that will take care of MOST of your online marketing needs.

Landing Page & Sales Page Builder

Yes, you can build landing pages, sales pages, thank you pages, and so on with Kajabi. So you don’t need a page builder like Thrive Architect or Leadpages.

Website Builder

Imagine that! You can build an actual website with Kajabi and even have your own custom domain. Most of the other LMS software can’t match this level of capability.

Sales Funnel Builder

And here you thought ClickFunnels was the bomb. No… with Kajabi, you can link up your sales pages, upsell pages, etc. and build a funnel with ease too. The visual automations make it easy to see exactly what you’re doing.

While other funnel builders can do what Kajabi is doing, they can’t manage your courses, as well as Kajabi, can. This brings us to the next point…

Course Management

At its core, Kajabi is a learning management system, just like Teachable and Thinkific. You can set up your courses with modules, chapters, etc. in Kajabi. Here’s the best part – Kajabi will host your videos for you.

Unlike Thrive Apprentice where you’ll need to host your videos on Vimeo, Kajabi does not have this hassle. It will host all your pages, videos, products, and more.

Running a membership site with Kajabi is easy too. You can protect your content, drip-feed it, charge recurring payments, and more.

You won’t need other tools like Dropbox, etc. to store your files. This is one reason why many marketers opt for Kajabi. It saves time and effort… and money, in the long run.

14-Day Free Trial

If you wish you could just get a sneak peek into Kajabi’s backend interface, guess what? You can!

They have a free 14-day trial for you to test out the features. Kajabi knows that you’ll be so impressed you probably end up staying on and upgrading. Do take advantage of this free trial.

Great For eCommerce Too

Can you even believe this?

Not only can you sell digital products with Kajabi, but you can sell physical products too. If you really want to take your marketing to the next level, you can actually combine it with Shopify and use Shopify’s buy buttons in your Kajabi store.

Integrated Email Management

You don’t need a 3rd party autoresponder if you have Kajabi. Their system has a built-in email marketing tool that you can use to send broadcast emails and so on.


If you’re subscribing to the Growth and Pro plans, you can access live chat support 24/7. If you’re on the Basic plan, live chat is available from 6 am-5 pm Pacific time. Kajabi’s support is reliable, prompt, and polite.

Drawbacks of Kajabi 

The features mentioned above are just the tip of the iceberg. You can see the full list of features on the official website.

That said, we think there’s only one con to Kajabi… and this too is subjective. The software is pricey. The Basic plan costs $149 a month ($119 if you pay annually). This can be steep for many marketers on a tight budget.

Generally, this tool is for marketers who already have a business online that’s generating income and will justify the cost of Kajabi. The Growth and Pro plans cost even more – but if you’re making a high 4-5 figures a month, Kajabi is relatively affordable for the value it provides.

Not to mention, you won’t need to pay monthly fees for many other tools because Kajabi already has these features. So, you might actually be saving money here and making things more convenient for yourself by having it all on one platform.

Kajabi’s Pricing Summary

We’ve already established that Kajabi is a high-end course platform featuring an impressive suite of tools that you’d usually have to source from 3rd parties with other providers.  Therefore, when taking Kajabi on a date, she comes along with her own email management, sales funnel builder, marketing automations, web hosting plus themes, a blog function, and a course marketplace.

Very quickly, you’d be saddled with escalating costs if you were to purchase these functions from 3rd parties. Certainly, you could face a cash outlay of several hundred dollars for other 3rd party sales funnel software alone.

Kajabi Pricing

At the entry-level, Kajabi’s lowest tier, the Basic plan ($149/mo.) exceeds the costs of the low-price tiers from the other course providers.  Nonetheless, she is well-dressed with all the costume jewelry such as email management and funnel builder.  The particular caveat is that you are restricted to only three courses.

For this reason, I recommend the Growth plan ($199/mo.).  This plan features everything in the Basic plan plus facilitates up to 15 courses. The extra sauce includes affiliate management as well as marketing automatons.

Is Kajabi Worth the Money?

Yes. Kajabi is the Beyonce of online course platforms so dating comes at a premium.  However, Kajabi has such a solid reputation she doesn’t need hype or a soliloquy to persuade anyone. Out of the dressing room, she is beautiful all by herself and that alone should suffice to convince you.

Consider taking her out and you’ll never look back. She’s simply that awesome. Case closed.

>>> Click Here To Get Kajabi <<<           

 Alternatives to Kajabi

While Kajabi has an all-in-one offering, if you are looking for a more affordable option, Thinkific is offered at much lower price points and lets you easily integrate with your favorite 3rd party platforms.  Thinkific also has a viable free offering for people selling their first course.

Here are the top alternatives to Kajabi:

FAQs Regarding Kajabi

What is Kajabi?

Kajabi is indeed a premium “one-stop shop” software for selling online courses. It’s an all-in-one program that allows users to start a business by selling their own online classes.

Is Kajabi Legit?

C’mon, Kajabi is a legitimate company. The company was founded in 2010 by Travis Rosser and Kenny Rueter.  Kajabi has 60+ employees serving well over 25,000-course creators.

Who Uses Kajabi?

Kajabi is used by tens of thousands of individual course creators and accessed by over 33 million students. Amy Porterfield, Brendon Burchard, and Billy Gene rank high among Kajabi’s VIP clientele.

Does Kajabi Replace Mailchimp?

Kajabi comes well-equipped with her own email marketing tools so there’s no need to seek out 3rd party email providers.  However, you can integrate it with popular email service providers like AWeber, MailChimp, Drip, ConvertKit, and Active Campaign.

Can I Sell Physical Products On Kajabi?

Sure, that’s possible if you’d like to sell physical products through Kajabi.  However, the software is primarily designed to sell courses and digital products.

Does Kajabi Have Gamification?

Yes, Kajabi supports gamification.  Gamification is a way to boost engagement through goals and challenges like points, awards, and badges. It helps students stay motivated and absorb more information.

What Is a Kajabi Pipeline?

Pipelines are marketing funnels, designed to maximize your conversions of leads and sales.   You can connect landing pages, videos, and email marketing drips in a series to nurture leads into making purchases.

Does Kajabi Integrate with WordPress?

Wait a minute, please allow me to check.

Okay, yes!

Is Kajabi Mobile Friendly?

Yes, Kajabi courses are fully mobile responsive and render well on any phone, tablet, or computer.

Is Kajabi Free?

Kajabi offers a free 14-day trial, but the service is not free.

Does Kajabi Charge Transaction Fees?

Yay! Kajabi does not have transaction fees.

Is Kajabi a LMS?

Indeed, she is! Kajabi is a web-based learning management system (LMS).  LMS software is used to provide training courses and educational content in both written and video formats.

Where Is Kajabi Located?

Kajabi’s last known address was in a luxury facility situated in beautiful and upscale Irvine, California.

What Does Kajabi Mean?

According to one of the founders, Travis Rosser, Kajabi is an aboriginal word that means to take flight. But that doesn’t mean you’ll have to catch a flight when taking her out on a date. Um, just wanted to make sure you fully understood.

About The Author

About The Author

Ricardo is a successful Real Estate Investor, Entrepreneur and Blogger, with over 25 years of customer service experience. The bold & visionary founder of Funntripps and RicardoNewbold.com, he teaches busy entrepreneurs and bloggers how to successfully build and grow their business whilst having fun and living the maximized life. He enjoys spending time with his family, multi-family real estate investing and surprise get-a-way trips with his wife.

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