Product Review

The Ultimate Product Review Guide

Master the art of product reviews, whether it's tangible or digital so that you can fully earn the trust of your readers and subscribers.

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Looking to start a product review blog to make money? Want to become a product review blogger in 2022?  Our resourceful guide to product reviews will introduce you to the basics of a robust product review solution for your e-commerce site. So, if you’re in the industry of online marketing, and you’re hoping to make money as an affiliate who promotes other people’s products in exchange for a commission, you may find yourself running out of new ways to create content.

The last thing you want to do is create a site that has no innovative ways of communicating with your customers about what they should and should not spend money on.

They want to see fresh ideas and slants, and if you are blogging every day, or even more than once per day, it can be difficult to brainstorm different ways of presenting the information.

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What is a Product Review?

A product review is content that examines the benefits and downsides of a specific product or service. Today, most of these reviews exist online but may also appear in print media. Consumers read product reviews to help them make important purchasing decisions.

Not only that but product reviews improve customer trust and loyalty. Having product reviews on your online store shows what sets your products apart from other similar brands and can strengthen your credibility. Product reviews encourage your past customers to interact with your brand.

Writing Product Reviews

It’s time to master the essential skills to write a memorable product review!

Below, you will find 30 different product review slant ideas that you can use again and again on your blog as you recycle them to cover new products that your customers may need or want.

Day 1: Write a Review About a Product You Personally Endorse

One of the biggest reasons people will turn to you as an affiliate marketer in their niche is to see what you, personally, recommend. Whenever people are shopping for a product, they can easily land on the sales page or listing and read the features and technical aspects of a product.

But that doesn’t tell them what a real person genuinely recommends based on their experience or certain viewpoints. Start by reviewing a product that you currently or have used in the past, where you can give a true accounting of what it’s like to use it.

You might discuss things such as why you needed the product, what you discovered in your search for the right one, what made you end up buying this particular product, and whether or not it lived up to your standards once you received and used it.

Day 2: Write a Top 10 List Review Post

Consumers love lists. One of the best product review slants you can develop is one that gives consumers a top 10 list of choices for their purchase. Many people shop specifically based on what the bestsellers are.

What’s great about writing list reviews as an affiliate is that you can give a summary of 10 different products without going in-depth about each one, and the customer can click through on whatever link they feel is right for them.

This gives you multiple opportunities to earn a commission from your blog post. Many times, if you only write about one product, and the customer feels it’s just not right for them, you will have lost the potential to earn.

This method allows the person reading your blog to pass up any of the options they feel aren’t a good fit and instead choose from a list of 10 products, whichever one they feel is best.

When you write this type of review, you want to create a hyperlink to each of the products, and include a thumbnail image, if not larger. You can get away with creating as little as two simple paragraphs – one that summarizes the features and benefits, and one that give your personal recommendation or assessment of the pros and cons for choosing this option.

Day 3: Write a Review That Pits Two Products Against Each Other

Narrowing down your product review to showcase two of the best options someone can consider is a great way to explore a little more in-depth, and go over the competing factors between products.

There are some people who want more than one option, but who may become overwhelmed by an entire list of them. Pitting two products against one another allows you to show how each of them stack up in terms of specific features.

For example, if it’s a tangible product you can compare prices, colors, sizes, capabilities, and more. If it’s a digital product such as a course, you can compare things such as what all is covered in the course, price points, media formats, etc.

Day 4: Write a Review Using Checklist Charts

If you’ve ever gone to Amazon to buy something such as a technical gadget, you may have scrolled down and seen a checklist chart being used. This allows people to see at a glance whether or not a particular product includes a certain feature or detail.

You can create these on your blog so that visitors can tell at a glance whether or not the digital or tangible products you are reviewing have what they feel is important. For example, if you are reviewing electronic TENS units, you might have a chart that tells things such as whether it includes an LCD screen, whether or not it has an automatic shut off, whether or not it includes heat, how many levels of intensity it has, and what the power options are.

Some shoppers prefer an easy visual charted comparison to make their decision with, and don’t need the additional filler verbiage to help convince them to make the purchase.

Day 5: Write a Case Study Product Review

If you really want to convince your readers that you are making the best recommendation possible, consider creating a case study about a product. This can be a tangible product, such as a case study where you use a certain wrinkle cream for a week to see if it improves your skin.

Or, it can be a digital product case study, such as where you buy a course and implement it and then share the results of your experience. You have to be careful not to give away too much in your review.

You can’t tell them every step that you took because you would be sharing the course with them. But you can tell them generalizations, such as the fact that you implemented chapter 3 of an eBook and took the necessary SEO recommendations that were made.

Then, you can follow up in your case study with the results of your efforts. Did your site receive more traffic than usual? Did your domain rise in the ranks of the search engine results pages?

You can do this with many different products. You can talk about the ease of use, whether or not you got a return on your investment, and even what you think could be improved or what tips you have for them to make the product work better for them.

Day 6: Write a Product Fail and Fix Review

One thing many of you are followers may be interested in is how to remedy a situation when they have already purchased or are considering purchasing a product that has a flaw.

There are many times when you can provide your readers with the fix they need to go through with a purchase in spite of any drawbacks. If you are reviewing a digital product, and it is missing certain vital information, you might be able to explain what they need to know in a separate report when and if they buy through your link.

If it’s a tangible product, you might know of a workaround or a tip to using something to make it work properly or better. Sometimes you can find these tips in the questions and answers section or the comments section on Amazon for tangible products.

Your followers will appreciate this because many affiliates simply try to sweep the flaws a product has under the rug. Consumers will know what’s wrong with the product, and if you can provide a simple fix, you will go a long way in securing their loyalty.

Day 7: Write a Problem Review Post with Numerous Solutions

Products are purchased to enhance or improve someone’s life in some way. Usually, the consumer is purchasing an item that will solve a problem. One good way to write a review is to address the problem, and then create a post that delivers multiple solutions.

For example, with digital products, you may have a follower who struggles to get traffic to their site. Not only could you recommend a course that teaches organic traffic, but you could also recommend plugins or SEO products that will help them strategically.

Sometimes there is a problem that will have a mix of solutions you can present to your followers. For example, if your readers struggle with insomnia, you might present tangible sleep improvement products such as a white noise machine, but you also might recommend a digital site or app that they can listen to before falling asleep.

Day 8: Write a Review for a Product Your Readers Have Asked About

Today you want to write a product review based on something your readers have inquired about. Even if you don’t have a target audience yet, you can go to a forum or social media post where someone is asking a question about a specific problem and whether or not it was a wise investment.

If you do have an audience, make sure you are listening to their requests and providing guidance on their purchasing considerations. Don’t just toss a link at them that will earn you the most in commissions.

When you write your review, make sure you point out the question that was asked, because it shows that you are listening to your audience and addressing their needs on a personal level.

Day 9: Write a Review with an Unboxing Video Included

On this day, you are going to write a product review but also include an unboxing video. This will be done with a tangible product in your niche. If you are uncomfortable being on camera, this is a great way to include the video media format without having to be on screen.

Consumers love seeing products arrive in a box, being opened on camera to capture your true reaction and see it and a pristine state. If you haven’t ever seen an unboxing video, make sure you go watch several different ones from your niche or others to help you get ideas of what to discuss and how it should unfold.

Typically, you will discuss your purchase and why it was made, showcase the box it came in and film yourself taking the item out of the box while discussing each element you are removing.

Then, you can show and discuss the product features that you are seeing and test everything out to see if it meets to your satisfaction. For example, if you ordered some survival MREs, you might show whether or not the packaging held up well and then actually eat one of the meals to discuss the quality of it.

Day 10: Write a Review of a Product for a Specific Demographic

On day 10, you need to think about a specific demographic in your niche audience. You can base it on age, gender, geographic location, or any other number of factors. Write a review that specifically presents a product for that demographic.

For example, you might review a digital product about Internet marketing for seniors. Or, you might review a set of golf clubs for women. You can even combine the two to make a demographic of its own, such as senior women or senior men.

Day 11: Write a Three Option Price Point Product Review

For many consumers, the benefits and features of a product can be quite similar, but it’s the price that determines what they can afford. Today, write a product review post that highlights three different tiers of pricing.

You want to provide similar product options, but choose one for those on a budget, one for those in the middle tier, and one for those who spare no expense and who can spend a lot of money on what they want.

For example, if you are reviewing bug-out bags for the survival niche, you want to select the best product for people who don’t have a lot to spend, such as those under $50. Some sites, such as Amazon, make this easy by giving you the ability to filter products according to price.

So you can choose a middle-tier bug-out bag between $50 and $200, and a high-end bag that costs over $200. The difference between the bags may mean the high-end one comes pre-packed with survival gear, while the budget one is empty.

Day 12: Write a Review for a Replacement Product for Something Outdated

For today’s product review, choose something in your niche that has become somewhat outdated and replace a recommendation for it with something else. For example, if you are recommending some sort of technology like a gaming computer, there will be updated and newer versions that are better than those from even a year ago.

The same can be said for digital info products. Information is always changing quickly in many niches, and even steps such as how to install WordPress or how to set up a blog will vary from one year to the next.

Day 13: Write a Review Slanted, “If You Like This, You’ll Also Like That”

For today’s product review, you want to choose products that your customer will like based on things you already know they want. For example, if you know your marketing audience loves using social media, then you can present them with a product that will help them achieve more with it.

You can also do this based on the previous success you’ve had with certain reviews. For example, if you had recommended a certain anti-wrinkle serum that went over well with your audience, and you find another one that you believe in, you can say, “If you loved XYZ serum, you’re going to love this one!”

Just because they’ve already bought something once from another brand doesn’t mean they won’t buy or try another one period many consumers like to experiment with different products for the same purpose just to figure out which one they like best.

Day 14: Write a Review for Add-Ons or Accessories

Today, you’re going to write an add-on or accessory review. For example, if you are in the cooking niche and you reviewed a KitchenAid counter mixer, you will write a review for an attachment or accessory that goes along with it and that is sold separately.

Not all products automatically have a different accessory line that goes along with them. Therefore, you sometimes have to think outside the box and brainstorm a list of additional items they may want with their original purchase.

For example, if you reviewed the anti-wrinkle serum, you might also recommend a jade facial roller they can buy separately that will help infuse the serum deeper into their skin upon application.

Day 15: Write a Review About Maximized Usage Tips

Even if a consumer knows that they want to purchase something, that doesn’t mean they always understand how to use it correctly. There are all kinds of tips online in customer comments and FAQ as well as in forums or on social media that will help you gather information about the best way to use a product.

Sometimes these are innovative hacks that consumers have come up with, and other times they’re recommendations directly from the manufacturer themselves. If you have personally used a product, you may have tips of your own that you want to include, but if you don’t, you can always curate them from other sources and credit the original author.

Day 16: Write a Review for Little-Known or Overlooked Products

In just about every niche, there are products that get overlooked because they are in the shadow of more popular bestselling items. Today, take some time to seek out and find a product you feel doesn’t get enough fanfare, and write a review post highlighting the importance of this product and why you feel your readers should invest in it.

Day 17: Write a Review of the Best Products By a Brand

For many consumers, brand loyalty is a very important part of how they make their purchasing decisions. This is true in many niches, such as the parenting niche, cooking, and even digital niches such as personal development or online marketing.

If you know there are certain brands or vendors that your target audience trusts and appreciates more than others, write a review of the best products available from that manufacturer.

You can do as many as you want, whether it’s a top three list or the top 100. If you go on Amazon, you will be able to look up a product and click on the brand’s name to see which products they are selling.

For example, if you look at baby toys on Amazon, in the left-hand sidebar you will see a list of brand names. If you want to see all of the products that Baby Einstein has to offer, you can click on their brand and see the results.

You can then sort them by price point, average customer reviews, or newest arrivals. You may even want to slant your post for the newest Baby Einstein toys or just pick the ones with the most reviews.

Day 18: Write a Product Warning Review

Today’s goal is not necessarily to bash a product but to issue a firm and ethical warning about a product that you feel will not be a good purchase. It could be based on the durability of a tangible product, or even the fact that a digital course is misguiding your readers.

Before you do this, you need to temper your tone so that you don’t initiate any sort of online war of words with the company or vendor whose product you are warning against.

Don’t write this type of review just to have one on your site. It needs to be fair and ethical and honest and in the end, you need to redirect your audience to a proper product that would be suitable for their needs.

Day 19: Write an Upcoming Product Review for Unreleased Items

One way you can get on the radar of your target audience is to have a finger on the pulse of your niche and the products that are releasing in it in the future. Some niches actively announce upcoming products to build a buzz and generate pre-orders, such as the video gaming industry.

If you are promoting digital items, you can write what’s known as a launch jacking review, where you basically review the product on your blog before the launch so that the day it goes live you capture the lion’s share of organic traffic.

If you want to promote a tangible product, make sure you are tuned into all press releases that are being churned out by a brand. You can also set a Google alert or other notification for that brand or type of product.

Day 20: Write a Bestselling Product Review

Whether you choose from a tangible platform like Amazon or a digital one like ClickBank, Warrior Plus or JVZoo, you can go straight to the bestseller list and select a product on it to review for your audience.

On all of these sites, you can drill down to choose a bestseller list according to certain categories – whether they’re sports and outdoors tangible items or digital ones, such as courses on SEO or social media.

You can talk about it achieving bestseller status and then dig into why that is. It might be because it’s earned it based on its quality and performance – or it might be nothing more than a price factor or who was brought on board to promote it.

Day 21: Write a Review About a Specific Product Feature

Today, you’re going to write a post that discusses products that have a particular feature. For example, if you were reviewing home security cameras, there may be some that have features others don’t.

These might include things like being compatible with Alexa and Google Assistant, having motion tracking sensors, or being weatherproof. When you write this type of review, start by talking about the feature and the need for it.

Then dig into the various products that include this feature. You can discuss other features a product includes as well, after confirming it includes the main one you’re discussing – and you can mention products they should avoid that are lacking this certain feature.

Day 22: Write a Review Based on a Consumer Question

Whether you find it on Quora, a social media site or app, on the Q&A section of a product, in the comments, or by using keyword tools, you’ll want to find a question consumers have and address it by recommending the right product for their needs.

Their question may be about anything – a feature, price point, durability, brand reputation, or a problem they have. Make sure you show empathy with their dilemma and then present a variety of options, or the best product you feel will meet their needs.

Day 23: Write a Review to See If the Product Supports Seller’s Claims

Today’s goal is to analyze the hype and promises that are made on a sales page and see if the vendor or company lives up to what they say. You can do this with both tangible and digital products, although the tangible ones will not necessarily have hyped-up promises in their product listing.

Instead, they will simply have features and product specifications that consumers will assume are true. With digital courses, you will have blatant promises that are made, such as making money in less than 60 seconds with the push of a button.

When you write this review, start by discussing the product and what it is usually purchased for. Then dig into the promises or features that the consumer is counting on, followed by a discussion on whether or not it holds true.

If in your unfolding of their review, you discover that the product does not do as promised, you should present another option that you feel would be a great substitute for the consumer instead.

Day 24: Write a Review About What the Product Won’t Do

Customers make a lot of assumptions when they are going through the process of purchasing a product. Sometimes, they may assume that something is dishwasher safe, for example.

Or, maybe they buy a digital course about blogging, assuming that the vendor will include the technical steps on how to get the blog launched rather than just the strategic topics they should write about.

You want to spend today writing a review that discusses the gaps with a product so that you are making consumers aware of their comments but not discouraging them from purchasing it. Instead, you will simply provide them with advice about how to get around the missing element, whether it’s by watching a specific YouTube video tutorial or adding an accessory to their purchase.

Day 25: Write a Consumer’s Buying Guide Product Review

Many people love the Consumer Reports guides that walk people through major purchasing decisions, whether it’s for a television set, air fryer, camera, or diet plan. If you go to, you will be able to look up one of their guides to see how they do it.

You never want to copy someone else’s work, but look at the elements that they include, such as a beginning summary of their findings, followed by an analysis of each product and who it would work best for.

If there are different types of products, such as Auger-style juicers versus juice extractors, they will discuss the differences and then go over various elements such as convenience features, brands, and more.

Day 26: Write a Product with an Interview Included

If you are able to get an interview to go along with your product review, it can add to the legitimacy of your recommendation. You can interview a customer who has used the product, a vendor who has released it, or a representative of the company who is willing to answer your questions.

Day 27: Write a Review Showcasing a Different Use for the Product

Sometimes, products have different uses. For example, you may have purchased a sheer blush that you want to review for your audience. But you may also show them how it can double as an eye shadow or even lip tint.

Another example may be showing how a Keurig coffeemaker can also be used to make hot tea or cocoa. Even if you’re discussing a digital product, like private label rights, you can show the customer multiple ways to use their purchase.

Day 28: Write a Q&A or FAQ Review Post

Previously, we discussed taking a single question and creating a response review that provided a product solution to the reader. Today, you are going to compile a myriad of questions and answer them with the end goal in mind to sprinkle product links throughout.

For example, you might have a blog post titled, “Your KitchenAid Mixer Questions – Answered!” In this blog post, you might have a question that asks what the difference is between the mini version and the mini plus version.

You can answer this question, and it gives you two opportunities to link out to products – one to each one. Another question may ask how heavy a certain mixer is. You can answer the question, and then add a comment that if they want a smaller or more lightweight version, they can opt for a different model, which you would also link to.

Day 29: Write a Review About Something That Sets a Product Apart from Others

On day 29, you want to really dig into why one product is above and beyond others they may be considering. Sometimes, products blur together in terms of features and benefits.

But there is usually one or more saying that seals the deal for consumers and helps them make one choice over another period highlighting that item and why it is at the top tier of your recommendations.

For example, if you are reviewing blenders on your blog, there may be one blender in particular that has the ability to grind up fruit seeds better than others so that the fruit smoothie has amazing consistency.

Day 30: Write a 3-Part Product Reveal Review Series

On the last day of your product review blueprint implementation, you can begin a three-part product reveal series. You can write it all in one day if you want to, and set your blog up to publish them in three consecutive days.

For the first day, you want to simply let your readers know what the problem is that you are looking for a solution for and let them watch over your shoulder or read where you are looking to buy.

They should be able to immerse themselves in your thought process to see which product you feel would be a good fit and understand why you made the decision to buy a particular one in the end.

Don’t tell them which one you bought – just let them see the process leading up to your final buying decision so that the next part is a surprise. For the second part of your reveal series, you want to conduct an unboxing review to show them what you finally decided to buy.

You can go over the features and benefits of it and discuss your excitement about being able to use this product. On the third and final day of your reveal series, you want to show the product in action or, if that’s not feasible or applicable, then you can discuss the results that you experienced after using it.

Earn Big Bucks Reviewing Products

Being an affiliate is more than just becoming a trusted source of recommendations. It’s about keeping your reviews entertaining and educational, which sometimes means you have to tackle them from a different slant.

To get started:

  • First, ensure you set up a dynamic “home base” with WordPress.
  • Next, learn how to find profitable products to promote as an affiliate.
  • Master the art of properly reviewing products as an affiliate marketer.
  • Create “pre-sale” videos to get your audience excited about a new product.
  • Use an email list to promote others’ products.

By using these 30 days’ worth of ideas, your readership will never feel as if you’re simply working from a template and publishing the same, stale data that you do on a daily basis.

Further Reading

32 Customer Review Sites for Collecting Business & Product Reviews

About The Author

About The Author

Ricardo is a successful Real Estate Investor, Entrepreneur and Blogger, with over 25 years of customer service experience. The bold & visionary founder of Funntripps and, he teaches busy entrepreneurs and bloggers how to successfully build and grow their business whilst having fun and living the maximized life. He enjoys spending time with his family, multi-family real estate investing and surprise get-a-way trips with his wife.

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After spending most of my life believing that I was not enough, I realized that I needed to adopt a growth mindset as well as acquire all the skills and abilities I needed to thrive.  In this resource, I share how to create goals and the structure to work toward the ultimate work/life balance. I’m on a mission to change the world by helping aspiring entrepreneurs go from Side-Hustle to Boss. Steal my secrets to successful solopreneurship and living the maximized life. Learn more about it in my ebook/mini-course and receive a truckload of bonuses.

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