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If you’ve created a digital product and a sales funnel for it…
And you have all your download files ready and you’re close to launching it – congrats! But you’re not done yet.
You need a system in place to deliver your course. If it’s just an eBook, you could easily provide a download link and be done with it. But what if it’s a full-blown video course?
You may have chapters and modules, and you want your customers/students to follow your training in a step-by-step manner. You’ll also want to protect your content from those who haven’t paid.
Maybe you’d prefer to drip the content where your students get access to 1 chapter and 7 modules each week. This bite-sized approach to consuming content will keep them focused and on track without making things seem too overwhelming.
In order to do that, what you need is a Learning Management System (LMS). With such software, you’ll be able to lay out your course in an organized manner so that learning will be a pleasant experience for your students.
One of the most popular LMS software used by thousands of online marketers is Teachable. Let’s see why it’s so helpful for selling and delivering your own courses…
What is Teachable?
Company Background & Overview
Teachable (affiliate link) Late one night in 2013, Ankur Nagpal, Teachable’s founder, put the finishing touches to what would become the predecessor of Teachable. A recent graduate of UC Berkeley and the newest resident of New York, Ankur had been instructing a course in marketing created through another course platform, when he decided that he could build something better. Something with more customization tools and a more profitable payment system.
It was called Fedora. And as soon as its homepage was open for business, he started to welcome scores of experts in feng shui, handpanning, email marketing, coding, and sourdough baking, ready to craft their knowledge into beautiful courses.
Just two years later, the team of one in a studio apartment in Williamsburg had grown to a team of 15 coders, marketers, and finance experts in an office in Manhattan. Valued at 8 million dollars, and growing each day in sign-ups and knowledge, it was time for a new name. And Teachable, became Teachable.
Benefits of Teachable
Easy To Use
When you’re selling a digital course, not only do you want it to be easy for you to upload the course on your platform, but you also want it to be easy for the end-user to consume the content.
Teachable shines here because the user interface is extremely simple and intuitive to use, for both the product creator and the student.
No matter how good your sales page may be, you can bet that many potential customers will still be on the fence. One of the best ways to let them sample your product will be to offer them limited access such as a 3-day free trial to check out what you’re offering.
After 3 days, you can charge them for the course if they wish to stay on and upgrade. Teachable will allow you to create free trials and handle the upgrading (by charging the customer) for you in an automated way so that you don’t need to constantly be checking on the free trials. This is a hassle-free setup.
You can customize your dashboard, etc. to get your branding congruent and so on. Teachable is very flexible in this area.
In-Built Payment Processing
Teachable is one of the very few course platforms that will process payments for you without a 3rd party payment processor. So, you won’t need Stripe or PayPal here. Teachable Payments will process all your sales for you.
They do take a transaction fee of 2.9% + 30 cents for each sale. But this is common for most payment processors. So it’s nothing to fret over.
Want affiliates to promote your course?
No problem. Teachable will manage that for you too. They have an affiliate management feature within the platform for you to accept affiliates, manage payouts, and so on.
You’ll not need to integrate with any 3rd party plugins, etc. to do this. Teachable is almost like an all-in-one solution.
Quizzes & Certificates
With Teachable, you’ll be able to create quizzes within the course to test your students’ understanding of the key concepts in your course modules.
Teachable will also allow you to issue certification to students to complete your course. It’ll make them feel good and bolster their self-confidence.
Flexible Payments & Coupons
You’ll be able to offer recurring payments for your course and make it a membership. Creating discount coupons is easy with Teachable and get you a surge in sales if you use the coupons for a limited time to create scarcity.
Besides this, you can create payment options for students. Instead of paying one lump sum, you may offer split monthly payments that make it more affordable for the students. This will definitely help you get more students who can’t afford to pay the full price all at once.
You can create beautiful, high-converting sales pages within Teachable and the checkout pages look great too. This will definitely impact your sales and conversions positively.
If you don’t wish to use the Teachable sub-domain for your course, you can add your own custom domain to it. This will help with branding and make it look like the course is hosted on your own site. (You’ll have to buy your own domain name.)
Drawbacks of Teachable
While you can customize Teachable’s interface, the options are limited to a certain extent. So that’s one issue that may bother some marketers.
Unlike Udemy and other learning management systems, Teachable doesn’t have a course marketplace. This is not a deal-breaker, but it’s a slight disadvantage.
If you’re using the Basic plan, the transaction fees will be 5% per transaction. The only way to eliminate the transaction fee will be to upgrade to the pro plan – but that costs $99 a month and might be pricey for some course creators who are on a tight budget.
Teachable’s Pricing Summary
Here’s the current pricing strategy. Teachable offers 3 different plans: Basic: $39/month or $29/month when billed annually. Professional: $119/month or $99/month when billed annually. Business: $299/month or $249/month when billed annually.
Is Teachable Right for You?
It’s definitely worth trying. Sign up for a free plan and test it out. You might like it so much that you decide to sell all your courses on Teachable.
Of course, it’s better to upgrade to the Basic plan so you get more features and a lower transaction fee. Once your course is generating sales and you’re making money, you can easily upgrade to the Pro plan.
Whatever the case, you should definitely check out Teachable and sell your courses/training on the platform. It will make the process a lot easier for you.
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